Marketing case study Example | Topics and Well Written Essays - 1250 words

Marketing - Case Study Example The more common terminology for place is distribution in marketing. Its importance lies in the area that product needs to be delivered at right time to right place. This not only facilitates acquiring large customer base but is even concerned with retaining them for long-term. In overall context, place represents a set of activities which is undertaken by a firm so as to make products available to end customers. There are different channels adopted by Apple Inc., in order to reach out to target market. Place mix of the company comprises of wholesaling and retailing, warehousing, order processing, inventory management and transportation. Apple Inc. pays more attention to safely transferring its products from warehouses to retail outlets. The company has established corporate stores across the globe that serves as a medium to reach out to target audience. Apart from Apple’s corporate stores products are placed also in electronic stores like BestBuy. This electronic platform help s the firm to increase convenience level for customers. From assembly house of Apple Inc., products are distributed to its web stores, supermarket, CNF, distributors and middle man. Place factor is even concerned with appropriate inventory management since Apple products can only be delivered when sufficient stock is maintained by a firm. Promotion plays a critical role in context of gaining attention of target group. This mechanism is implemented so as to ensure that right target audience has been reached. Different forms of media advertising are utilized to associate with large number of buyers and generate high sales margin. Promotion mainly focuses on attracting target customers and giving sufficient information to generate interest or motivate for purchasing decision. Various advertising methods are explored by marketers to promote product line

CRJS410 Unit 2IP Research Paper Example | Topics and Well Written Essays - 1000 words

CRJS410 Unit 2IP - Research Paper Example that every unit (city, town, county or state) whose data has been made availed is unique and faces unique challenges so that it is unfair and not empirical, to compare two different and incomparable units. Conversely, the warning is also issued because the public has the proclivity to make comparative assessments by comparing statistical data of different units. These units neither factor the complex-whole because information gathering has to be limited to certain objectives nor do members of the public consider the overlooking of the complex-whole in the war on crime. The import of this is that the public is bound to make wrong conclusions in their assessments, since they had wrong premises fed by inadequate information. The overall impact of the foregoing can take a multifaceted look as the public is bound to make wrong conclusions to the effect that a unit is ineffective or moribund in the war on crime. The culmination of this may be the straining of the police/law-enforcement-public/community relations (Hayes, 2005). This is a widely held and oversimplified conception about a thing, a person or a group of people. An action such as an arrest that may be informed by this widely held and oversimplified conception toward a person may also be referred to as stereotyping. Racism is an action that is informed by the unfounded belief that members of each race have abilities, inadequacies and characteristics that are specific to the given race, as a way of distinguish the race as being superior or inferior to other races or another race (Philip and Tilman, 2007). The term institutional support refers to a part of the economic environment of law enforcement which comprises institutions and authorities whose active support and decisions (such as law, financial and non-financial logistics and regulations determine the functioning of any law enforcement organ. Social categorization refers to the process or the act of classifying people into groups according to similar